According to the WWD report, Louis Vuitton (Louis Weedon) a memorandum of understanding signed with Alibaba group under the taobao.com. In order to avoid the taobao.com forgery of Louis Vuitton products, will launch the "reminder and withdrawing support system".
The common interest of both sides in the "brand protection" effective based on taobao.com, and Louis Weedon hope that their cooperation can be "auction website users to create electronic commerce environment fair".
Taobao.com said, this is the first direct and brands, brand protection to take the initiative and preventive measures. I believe this move is to create a favorable public opinion and legal environment for the Alibaba group listed as a whole.
The world's largest luxury goods group LVMH's flagship brand Louis Vuitton is a "zero tolerance" policy on the counterfeit products adopt, 2010 with Japan's first big business Lotte Group (Rakuten) signed a similar memorandum.
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